Skims, the renowned shapewear line co-founded by Kim Kardashian, has officially acquired Skkn by Kim from Kardashian and Coty Inc. This strategic acquisition marks a significant milestone for Skims, which is already established as a leader in the apparel category.

While the financial details and specific terms of the acquisition have not been disclosed, the implications are clear: Skims is poised to enter the cosmetics and skincare markets with confidence. As the CEO and co-founder Jens Grede stated, “This acquisition isn’t just growth; it’s about the strength of our brand and our ability to enter a new category with authority.”

The addition of Skkn’s range of skincare and beauty products complements Skims’ existing portfolio of functional and stylish apparel, allowing the brand to create a seamless lifestyle experience for its customers. This expansion signifies a commitment to not only enhancing the Skims brand but also addressing the growing demand for cohesive lifestyle offerings among consumers.

As the beauty and wellness industries continue to thrive, this acquisition places Skims in a strategically advantageous position. Consumers are increasingly seeking brands that can provide a holistic approach to personal care, and Skims is set to meet that demand head-on.