In a strategic maneuver that could reshape the future of Guess Inc., WHP Global has initiated a proposal to acquire the outstanding shares of the fashion brand not currently held by its co-founders Paul and Maurice Marciano or CEO Carlos Alberini. This potential acquisition, if successfully executed, would effectively take Guess private, placing WHP Global in a minority partnership position.

WHP Global is no stranger to the realm of fashion investment, having previously collaborated with Guess for the acquisition of Rag & Bone in 2024. Their latest proposal signifies a keen interest in solidifying their footprint within the lucrative fashion sector, particularly as they explore the viability of partnering with Guess—a brand iconic for its denim and youthful appeal.

In a recent press release, Guess Inc. responded to the proposal, stating, “There is no guarantee that any definitive offer will be made,” reflecting the uncertainties that accompany such complex financial negotiations. The company also noted that it “does not intend to comment further on this matter until” the Board’s Special Committee has thoroughly evaluated the proposition. This careful approach underscores the delicacy and intricacies inherent in corporate governance and strategic financial decisions.

Should this proposal progress, it may signal a significant shift in operational strategy for Guess. The fashion industry is no stranger to the pressures of market adaptability, and residing in the private sector could offer Guess an opportunity to streamline operations away from the fluctuations of public scrutiny. It would allow more agility in decision-making and could pave the way for innovative strategies that align more closely with the evolving preferences of today’s consumers.