The beauty industry, L’Oréal U.S.A. has officially sold the textured hair-care brand Carol’s Daughter back to its founder, Lisa Price, marking a momentous return to its indie roots. This strategic move not only highlights Price’s undying commitment to her brand but also sets the stage for an invigorated approach to hair care that resonates with the values and aspirations of the community that has supported Carol’s Daughter for over three decades.

Founded in the heart of Brooklyn, Carol’s Daughter has been a trailblazer in textured hair care since its inception. The brand gained immense popularity by championing natural beauty and embracing the eclectic textures and styles of Black hair. As a pioneer in this space, Carol’s Daughter has always celebrated individuality and self-expression, delivering products that nourish and enhance unique hair textures.

With this transition, Price steps back into a central role as President and co-owner, allowing her to further nurture the brand’s vision. “Today I begin a new chapter and reclaim the indie spirit of my brand as its forever founder and newly appointed president,” Price shared in an enthusiastic post on the brand’s Instagram. Her words are not just a statement of identity but a call to action for the community that has long supported Carol’s Daughter.

The return of Lisa Price signifies a commitment to innovation that goes beyond merely keeping up with trends. The focus will now shift towards setting new standards in hair care, aimed at meeting the evolving needs of consumers. Price emphasized that this next chapter is “bolder” and “fearless,” promising to deepen the brand’s connection with its community and enhance the customer experience.

Meanwhile, L’Oréal U.S.A. is dedicated to ensuring a smooth transition for Carol’s Daughter, working closely with Price and her new business partner. This collaboration is a testament to L’Oréal’s support for the brand’s future direction, as it embarks on a new journey focused on authenticity and innovation.

As Carol’s Daughter enters this exciting phase under Lisa Price’s leadership, there is a palpable sense of anticipation among consumers and industry watchers alike. The brand is poised to not only make waves in the hair-care sector but also to continue its legacy of empowerment, inspiration, and self-love that has resonated with so many.

For those invested in the beauty community and the ongoing evolution of hair care, Carol’s Daughter represents more than just a brand; it embodies a movement. As we move forward, we invite everyone to join in this journey of discovery, innovation, and connection as Carol’s Daughter sets its sights on the future.